Klar Insulation is a fresh, young company in San Antonio, Texas. They specialize in energy saving insulation for both residential and commercial purposes.
Their founder contacted me with a request for a logo that would communicate the nature of the business. He wanted something with a 'no nonsense' and down-to-business appeal. He also wanted to incorporate the symbol used for insulation on building plans shown below.
The wavy pattern presented some excellent design opportunities. Unfortunately it read as an 'M' or a 'W' in the original orientation. However, if the pattern is arranged vertically it becomes possible to form a 'K.'
I took the additional step to identify a brand color that would communicate the value of the company's services while standing out. I chose a shade of green that translates well between web, print, and paint colors. The green represents the energy saving value of the insulation used by Klar while also providing a degree of visual 'pop.'
